Visitors and communication

The communication campaign is designed to involve the province of Trento and will extend to the neighboring provinces of Verona, Brescia and Bolzano. Also important is the communication addressed to the many German and Austrian tourists traditionally present at that time in the area.
The mix of the communication campaign will provide all the means of communication normally used (radio, newspapers, billboards, ticket distribution, direct marketing, other initiatives).

The duration

Three days (Saturday, Sunday and an holiday day): a time interesting for exhibitors, which reduces to a minimum the cost of travel and accommodation, and still be able to rely on a large number of visitors from other parts Italy, as well as foreign. Riva del Garda is considered a privileged destination for its scenic wonders that offer from mountain walking to water sports, in an atmosphere of total relaxation.